Universal Pictures - Hot Pixel Inc
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Universal Pictures

Case Studies
About This Project

During the filming of Ride Along for Universal Pictures was looking for a way to engage audiences through Instagram, which at the time had few examples of corporations using the platform as a means of distributing content with the intent of building social engagement far ahead of the release of the film. The Movie starred both Ice Cube was at the time up and comer Kevin Hart. Utilizing behind the scenes material we created 15 second pieces that conveyed the unique humorous relationship between this twenty first century odd couple.